Create your agency’s signature products
using customisable templates
Product Personas
Personas help agency teams break-down hard questions, work through the possibilities and create successful products.
What’s a Product Persona?
A Product Persona is a tidy set of documents, files, design ideas and “how to” instructions - all in one place. It’s the more sophisticated version of the box.
It houses your agency’s proprietary thinking: what it does, who it’s for, how to sell and do it and how to measure its performance over time. It enables the box to be an extension of your agency, not something generic.
The green part is the market facing part used to drive demand remotely. The black part is for the agency.
The persona captures the business case for the product, identifies necessary training and launch planning and is used ongoing to manage the product’s performance and service intervals.
Multiple personas can be linked together to create a product range, as you’d expect!
Your existing products can be put into Personas to make them more scalable, and thereby into boxes.
Each template is a starting point for a unique agency hallmark. Think of them as winning formulas you can make your own.
You might know which one you need. Or you might want us to help you choose.
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Build a simple product that enables your clients or your team to understand strengths and weaknesses using your agency philosophy or proprietary data-driven model.
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Create a tool, portal or online experience that enables clients to access your agency’s offer remotely on their terms.
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Clients always want to be able to show impact. Develop a standard way of measuring impact you can add to the end of assignments or activate in the future.
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Nowadays research is easier, quicker and cheaper than it’s ever been. Make a product that take the guess work out of making decisions, reassures your clients and avoids you having to do work over and over until the client decides its good enough.
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Whilst what you do is obvious to your existing customers it might be a total mystery to the one’s you want to serve. Make a product that remixes your offer and makes it relevant to a niche customer you want to attract. PR for shy people or branding for farmers. Put it on the internet and watch them come in to get it. Simples.
Our starter packages can help you get going at a low cost.
Make the case for products at your agency with a high-impact call to action and a plan to go with it.
Get everyone thinking about the role products can play in the agency. Agree clear next steps.
Use the Persona framework to create a simple product you already have in mind but need help to create.
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Sometimes it is about entry level pricing. Take out the frills, streamline the options and stick to the basics to enable cost conscious clients to use you.
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A workshop is a very tangible way to deliver your agency’s points of difference. Activate all the senses - even online. Design the attendee and client journey before, during and after. Make it a signature offering.
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Inputs = Outputs. Develop a proprietary approach to generating killer ideas that leads to great solutions for your clients whilst helping clients feel part of the process.
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Help your clients (or maybe their boss) look like the smartest people on the podium. Include anything and everything from fresh insights and a beautiful deck to wordsmithing and speech coaching from experts.
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Why not have a sale? Research shows B2B customers are also responsive to promotions. What are the most price sensitive items in your market? The key is to ensure your promotions offer real value and don’t harm your long term price and brand positioning.
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Pin together a range of research, analysis, visualisation and personification approaches to give everyone on the team a firm grasp of exactly who we’re talking about.
Our ultra-lean XO packages enable you to invest in expertise only when you need it. E.g. the start or end of processes you are running yourself using DIY materials.
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Create revenue confidence with a subscription product. Focus on recurring needs and a product that can become part of a routine or serve your client’s cyclical planning or budgeting needs. Develop a range of price plans and renewal strategies.
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Clients love to win awards for making a difference. Design and offer an end-to-end service from shortlisting winnable awards, to creating content and a hospitality and PR package if selected. Win win.
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Clients often have a lot of knowledge to hand already. Box-off a Discovery Phase which will reassure the client they’re not reinventing the wheel, highlight what isn’t known and ringfence team time reviewing what can often be a mountain of documents and data.
More products are being built all the time. More will be added next month based on requests.
If there’s one you want to make, or you think is missing, just let us know.
Many agency leaders think about productisation but don’t know where to start. This is where you start! A 45 minute two-way chat for absolute beginners with a member of the CAP team - and without a sales objective.