Our simple approach to
creating and designing agency products means you can do it yourself or do it with us
Design is not easy. But it can be made easier with instruction, templates and guidance.
Agency Boxes
Agency Products are like boxes constructed out of answers to questions. Each side represents a distinct aspect of the product. The most important questions concerning product creation, launch and management can be articulated for the internal and external audiences that together buy and deliver the product. Genius products provide a single answer to both business problems and buyer needs. Bad products answer one question well, but fail to answer others.
The opportunity for agencies is that many tech products are in balance for early adopters, but aren’t compelling enough for more typical buyers. And on the flip side, the fully bespoke offer often works well for more reactive agency customers, but is creating and endless cycle of grind for agencies who offer it.
The answer is for agencies to create their own little boxes and help them grow.
The product design challenge:
To move from an infinity of potential ideas to a single winning formula your agency can own and scale.
Product Personas
Our framework for breaking down hard questions and a home for your agency product design.
What’s a Product Persona?
A Product Persona is a tidy set of documents, files, design ideas and “how to” instructions - all in one place. It’s the more sophisticated version of the box.
It houses your agency’s proprietary thinking: what it does, who it’s for, how to sell and do it and how to measure its performance over time. It enables the box to be an extension of your agency, not something generic.
The green part is the market facing part used to drive demand remotely. The black part is for the agency.
The persona captures the business case for the product, identifies necessary training and launch planning and is used ongoing to manage the product’s performance and service intervals.
Multiple personas can be linked together to create a product range, as you’d expect!
Your existing products can be put into Personas to make them more scalable, and thereby into boxes.
Use your own knowledge to populate the Product Persona or get fresh insight using agile market research tools and build greater confidence to launch.
Product Templates
About Product Templates
Each template contains a basic description and examples of how teams, agencies and businesses have run with the idea.
Product templates can be used as a starting point. Perhaps you’ve already seen something or someone and you want to do something similar.
They can also be used as an end point. Taking a bottom up approach to building something highly tailored, templates can be a way to see not what your product is but the kinds of products it outperforms.
Each template is a starting point for a unique agency hallmark.
Think of them as winning formulas you can make your own.
Beta Testing
Test and refine products to launch with confidence.
Agile Testing
Product testing is easier, better, faster and cheaper than it has ever been, thanks to the rise of self-service tools.
Beta products can be tested online using simple approaches that will help you assess its chances in the real world, make any final tweaks to the design or fill in some of the boxes in the Persona such as launch and pricing plans.
Create Agency Products has exclusive access to these tools and can take care of ensuring your agency product is informed by as much insight as you and your stakeholders need.